Face the 3 forces that form your brand’s digital interconnectedness.

A brand’s digital presence is a big bad growing knot.

Yes, we can make sense out of the chaos of interconnectedness. This is a user experience problem.

Force #1. The diversity of the audience

Force #2. The sheer volume of traffic

Force #3. More brand stakeholders at play

It’s no longer just marketing and communications teams that uphold branding. Branding is how organizations unite under the same values, towards a common destination.

Artist. Environmentalist. Immigrant. Mother. Investigating the links between environmental health and mental health.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store