The Hidden Climate Story in Lee Sung Jin’s “BEEF”

ASLI SONCELEY
5 min readMay 30, 2023

✋ Spoiler Alert

What makes road rage so sticky and juicy that it can take over any sensible person and turn them into a monster? What drives a person to weaponize one’s car to unleash all background frustrations onto a complete stranger? What are those background frustrations? BEEF looks into that. In fact, the road rage incident is the hook, a very relatable LA moment to…

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ASLI SONCELEY

Founder. Mother. Immigrant. Artist. Strategist. Focused on Climate Psychology.